Business
What to know about social media automation
Los Angeles reputation
management is a term an increasing number of people are looking to find
services for. Since the public is getting into the habit of going on search
engines to look for solutions to their problems, they have the potential to
stumble upon negative articles about your company.
When this is the case, there are things you can actively do
to get people to really understand what you are about. These include being
active on social media, blogging, and collaborating with influencers. If you
are not very strong on these fronts, someone else can tell the tale about your
business and it can cause you to loose sales and have a negative reputation in
your industry.
When starting out on social media, it is good to keep an eye
out on the latest posts the public or your customers have written about you.
Sometimes larger companies cannot reply to these types of posts right away.
That is when social media automation comes in. This word usually has a bad rap
since it can be perceived as very impersonal. But if it has been done right, it
will be shown as more warm and sincere.
If you are considering automation for your social media
activities, there are a few things to question to yourself first. For starters,
ask yourself why you want to automate. Is it to save time doing other things, or
is it because you forget to send out blog posts? Maybe it is to ensure your
customers are aware of your customer service hours. Then ask yourself if you
still have time to check social media. This can never be completely the case
since automation is not a schedule and walk away type of activity. You still
need to check your messages on your community.
Once you have gone through these questions, it is then time
to figure out what you are spending most of your time on. If your time is spent
on going through social media sites to find new content, then automation can be
a good idea. Generally speaking, if you are faced with a repetitive process,
look into automation.
Automation in this case means scheduled postings, sending
out company promos and having a keyword alerts set up. The advantages of
automation is the ability of being more creative in other posts, removes
repetitive tasks and it even obviously saves time.
