Custom Floating Keychains – The Ultimate Marketing Accessory? | Air Max

Custom Floating Keychains – The Ultimate Marketing Accessory?

You will be familiar with the various advertizing and marketing techniques used by all sorts of businesses.  The aim is to attract your attention and make sure you know who they are when you need their services.  

In fact, this is one of the most difficult aspects of advertizing and marketing; if your product is not something that is needed on a daily basis, how do you ensure that the target audience is aware of you when they need you.


There are several options:

Social Media

The modern age has taken a shine to using social media for virtually everything.  It has become one of the most powerful tools for communication and marketing in the current market.  Short posts, launch events and giveaways can help to ensure anyone looking for your product will find it easily.

Unfortunately, there is a lot of competition on social media and you must have the time to post new things regularly.  It is also not always the first place someone will go if they have a major issue; especially if they are not near a computer.

Custom Floating Keychains

The custom floating keychains may seem like it is at the opposite end of the specter to social media.  However, it can be a very useful and undervalued way to advertize your presence and remain close to hand when you are really needed.

An excellent example of this is for a firm of marine engineers.  You may wish to target boat owners; this will ensure they have the right contact details on hand when they need to contact you after an engine issue.

When boat owners are on their vessels they may be nowhere near the internet; although many marinas now have Wi-Fi.  If the engine issue happens, they will pull the key out of the ignition.  If this key is attached to a custom floating key chain then they will notice your number instantly and call for help.  As they will have had the custom floating keychain for some time they will instinctively trust what they read!

The result, a call to you and more business!

Distributing the Custom Floating Keychain

There are two main methods for distributing custom floating keychain.  Both will ensure your product is in the hands of the right people when they need them. 

  1. Events – This is the standard place to distribute free items.  Most people expect something for free at these types of events and this is the perfect gift; for anyone who seems genuinely interested in your product.  They can keep their keys on the chain and always have your contact details to hand. 
  2. With Sales – It is possible to pass your custom floating keychain out with your product when you sell an item.  This will ensure it is going to a customer that is likely to have a boat and will use your service.
Custom floating keychains do not need to be utilized just by water based businesses.  The keychains can be shaped any way you choose; making them the perfect for any business; and always handy.

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